ValueSelling Account Planning 

Account teams that provide exceptional customer service make customers feel valued. And according to Accenture, customers who feel valued are 1.5 times more likely to renew. ValueSelling Account Planning is the trusted framework for strategic account planning – maximizing selling efficiency by helping them identify high-potential opportunities, expand their footprint and grow existing business.
Women working on a computer

Make Strategic Account Planning Simple

Account managers are often required to land the account, ensure customer success, secure renewals and expand opportunities – but growing an account strategically requires a coordinated, value-based approach. 

The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organization. By overlaying a simple and proven framework onto your organization’s account planning process, you can leverage a common language, tools and templates, including the Qualified Prospect Formula® and the ValuePrompter® — enabling your account teams to sharpen their ability to:
Spot Openings
Develop the skills to see high-potential sales opportunities by better diagnosing business challenges.
Strategize
Create a comprehensive strategy at the account and opportunity level to track opportunities and coordinate sales resources.
Analyze
Evaluate existing opportunities and create actionable plans to increase win and renewal rates.

How First Western Trust Increased Revenue & Associate and Client Retention

First Western Trust was on the hunt for a sales training solution that was simple, scalable and designed to help them strategically address clients' business issues. 

“Overall experience with ValueSelling has been transformative.”

Director, Business Development
Services

“Provided almost immediate value to our organization, which was refreshing.”

VP of Sales
Services

“The ROI is real. After years of stagnation, this methodology helped to deliver our best year on record in over 20 years of business.”

VP of Sales
Services

"This was the most effective sales training I have had in my sales career because it is simple and direct enough to start applying immediately. I also appreciate that this technique removes the guesswork around qualifying a prospect or opportunity, which can help us save time and better predict our numbers. Good stuff!!"

Senior Account Executive
Telecommunications

“ValueSelling has enabled us to grow faster than we could imagine.”

Senior Vice President
Sales, Services

“Training roll-out and execution was among the best our team has experienced. From the beginning and through today, they remain an essential partner to me and my sales organization.”

Regional Vice President of Sales
N/A

What’s New From ValueSelling

The latest articles, press, and insights from our teams around the globe.
The B2B Revenue Executive Experience podcast featuring Carole Mahoney, founder of Sell-Me.ai.
Why Buyers Don't Trust Salespeople (And How to Fix It) | Carole Mahoney
November 10, 2026
Robot fortune teller forecasting the future of sales in a crystal ball with a rising chart and handshake
The Future of AI in Sales: Where the Methodology Fits
November 3, 2026
wo colleagues stand on either side of a table, presenting one shared chart with a handshake, a pie chart and a rising bar graph
What Is a Customer Success Methodology? (And Why CSMs Need One)
October 29, 2026
A purple scale on a blue background. On one side the dollar sign is sinking, on the other "value" is rising.
How Does Value-Based Selling Improve Win Rates (and What the Data Proves)
October 29, 2026