Foundational Workshop

Competitive Differentiation

The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.

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PDF Downloads

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Competitive Differentiation Flyer

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Competitive Differentiation Flyer

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ValueSelling for Marketing Pros

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ValueSelling for Marketing Pros

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4-Step Guide to Measuring Sales Enablement Impact

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4-Step Guide to Measuring Sales Enablement Impact

Develop the skills to:

We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.

Motivate Buyers to Act

Enable your marketing, sales enablement and product teams to link your differentiators to your buyer’s business issues.

Powerful Messaging

Gain the skills to leverage a simple process and tool to develop relevant messaging

Market and Sell on Value

Discover a proven process for creating value propositions that result in premium pricing.

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How Perceptyx Aligned Its Revenue Engine

Perceptyx transformed its revenue engine to show clients that they would be signing up with partners for the long-term.

“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” (American Marketing Association)

Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?

The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements – creating a need for your unique capabilities over the competition’s.

Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.

Download the Competitive Differentiation Flyer

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“The best sales training I’ve ever taken.”

Sales Manager

Services

“They understand the dynamics of our industry and business, and crafted a solution that balances a proven methodology with one that’s custom to our environment.”

Regional Vice President of Sales

N/A

“The framework is logical. Such a simple change in thinking and sales behavior produces amazing results.”

Sales Manager

Services

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager

Manufacturing

“The value-based methodology is easy to understand, infinitely repeatable, and works whether you are involved in C-suite, complex deals or transactional one-time sales.”

VP of Sales

Services

“Provided almost immediate value to our organization, which was refreshing.”

VP of Sales

Services