Competitive Differentiation

The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.

Develop the skills to:

We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Motivate Buyers to Act
Enable your marketing, sales enablement and product teams to link your differentiators to your buyer’s business issues.
Powerful Messaging
Gain the skills to leverage a simple process and tool to develop relevant messaging
Market and Sell on Value
Discover a proven process for creating value propositions that result in premium pricing.

How Perceptyx Aligned Its Revenue Engine

Perceptyx transformed its revenue engine to show clients that they would be signing up with partners for the long-term. 

“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” (American Marketing Association)

Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?

The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements – creating a need for your unique capabilities over the competition’s.

Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.

Yellow umbrella in a group of black umbrellas

“The value-based methodology is easy to understand, infinitely repeatable, and works whether you are involved in C-suite, complex deals or transactional one-time sales.”

VP of Sales
Services

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager
Manufacturing

“Invest in your personal and business value with one training. It is value for a lifetime.”

Chief Customer Officer
Services

“Revolutionized my sales funnel.”

VP of Sales
Services

“Provided almost immediate value to our organization, which was refreshing.”

VP of Sales
Services

“Triple your investment in training and incorporate the methodology across your organization. It works better when the entire company understands how to approach a consultative sale.”

VP, Sales & Marketing
Services

What’s New From ValueSelling

The latest articles, press, and insights from our teams around the globe.
Stephen Baer smiling; text: The B2B Revenue Executive Experience, Stephen Baer, Chief Stickologist at Stickology
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he B2B Revenue Executive Experience with Jason Barnard and topic "Your CRM Isn’t Broken, Your Process Is"
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