Value-based Sales Training

You are unique. Your company’s mission, vision and challenges are yours alone, and they distinguish you from your competitors.

At ValueSelling Associates, we understand that unique enterprises require unique solutions. Our award-winning value-based sales training was designed for salespeople, by salespeople. Our ValueSelling Framework® is tailored, scalable, modular and flexible enough to address virtually any sales challenge in any industry.

The ValueSelling Process

Gain Stakeholder Buy-in
Engage your leadership early in the process, understand your business goals and sales challenges, and create a tailored plan for transforming your revenue results.
Identify the Underlying Challenges
Diagnose the root causes of your sales issues
Tailor Everything
Design a practical and fully customized tailored program designed to help you meet – and exceed – your revenue goals.
Provide Actionable Training
Train your sales force to effectively use your program as a team and put new skills into practice immediately.
Manage Change
Work with your team to create a customized learning journey and support your ongoing efforts to drive adoption and the desired selling behaviors.
Transfer Ownership
Transfer ownership of sustaining the process and methodology to your sales leaders and managers.

How Justworks Improved Win Rates

Justworks needed a sales methodology that would enable them to amplify the voice of the customer and create a structured and repeatable sales process for their complex products. They choose the ValueSelling Framework because it's "the best option in the marketplace. It's simple. It's repeatable. It's modern. It's fantastic." 
Two ValueSelling employees working out a problem.

We Do Not Sell Training. We Sell Results.

The ValueSelling Framework program provides all customer-facing professionals with a proven process and tools to engage, qualify, advance and close the sale. Each program is tailored to your organization, your industry, your client set and your role.

Workshops feature hands-on, interactive exercises that build the “muscle memory” of newly developed skills. Then, follow-on reinforcement solidifies your skills and ensures you can put training to work on Day 1. 
Replicable Process
The power of the ValueSelling framework lies in its simplicity, repeatability and applicability to every complex selling situation. Plus, it’s easy to understand and use daily without unlearning other sales skills/processes. 
Business Conversations
Gain the skills to have a business-focused sales conversation with prospects regardless of the industry or size. Learn how to uncover, articulate and confirm the value a buyer will receive bydoing business with you.
Common Language
Discover an integrated, questioning process to manage any conversation, along with the tools and skills to execute effectively. Plus, leverage the same framework internally to eliminate silos and create a seamless CX.
Learner-centric Experiences
We collaborate with you to create a tailored, learner-centric experience that boosts sales skillsthrough participant-centered workshops, engaging eLearning, follow-on reinforcement and a proven change management approach. 

“The framework is logical. Such a simple change in thinking and sales behavior produces amazing results.”

Sales Manager
Services

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager
Manufacturing

“They have real world experience and understand how to apply the content, process, and philosophy to real world engagements and go-to-market teams.”

Senior Vice President
Global Retail Sales and Field Operations, Retail

“They have been a true partner to us and helped us transform our sales operations. Over the past 24 months, they have enabled us to shatter our sales goals.”

Senior Vice President of Sales
Services

“Super engaging and so much fun.”

Director, Business Development
Services

“Revolutionized my sales funnel.”

VP of Sales
Services

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Become the CEO of Your Own Role with Lee Benson
February 18, 2025
Episode 341: Become the CEO of Your Role with Lee Benson
February 18, 2025
The Sales Leader's Guide to Mergers & Acquisitions
February 6, 2025
Grok Your Customer: Unlocking AI and Customer-Centric Growth with Phillip Swan
February 4, 2025