Foundational Workshop
ValueSelling for Marketing Pros
ValueSelling for Marketing Pros teaches marketing to leverage the same methodology as sales – complete with the additional tools and techniques they need to showcase the unique value your company brings to the market. Equipped with these tools, marketing teams will increase top-of-funnel activity, build brand trust and improve the customer experience.
Develop the skills to:
Drive Alignment
Eliminate product-centric marketing motions and align your revenue engine with a common language and framework.
Increased Brand Trust
The buyer doesn't want to be "handed off." When sales and marketing speak the same language, your CX and brand loyalty improve.
Customer-centric Messaging
Drive differentiation and urgency with messaging that speaks directly to a buyer's most pressing business issues.
Improved Campaigns
Connecting your unique solutions to a prospect's urgent business issues creates high-quality marketing campaigns.
Higher MQL Conversions
When your revenue engine is aligned with a common framework, teams share insights more efficiently and drive more actionable leads.
Assets to Prompt Engagement
Give sales teams collateral aligned to the ValueSelling Framework® to create a consistent CX and speed time to close.
How It Works
ValueSelling & Kimberly-Clark Professional Accelerated Exponential Growth
Based on the proven ValueSelling Framework®, ValueSelling for Marketing Pros helped Kimberly-Clark Professional’s marketing teams to support revenue growth by improving marketing-influenced pipeline, increasing leads and delivering positive ROMI.
A global rollout coupled with ten consulting touchpoints led to sustainable and impressive growth:
A global rollout coupled with ten consulting touchpoints led to sustainable and impressive growth:
Seller Confidence
15% average increase in seller confidence of marketing materials
Ad Campaigns
186% increase in click-through-rates (CTR) on ad campaigns
Tradeshows
234% increase in leads from tradeshows
Deal Size
292% increase in deal size when ValueSelling applied
Sales/Marketing Alignment Generates 32% Higher Revenue, 36% More Customers and 38% Higher Win Rates (Aberdeen Group)
Building on the foundation of The ValueSelling Framework®, ValueSelling for Marketing Pros begins with a virtual event, "Why Change, Why Now," to level-set goals. Next, participants enroll in eValueSelling Fundamentals®, our e-learning course that covers the fundamentals of ValueSelling. Then comes a two-day instructor-led workshop (or four half-days, if conducted virtually), customized to include a deep dive into either content assessment and/or persona creation/enhancement. Topics include:
- Reviewing the ValueSelling Framework
- Using O-P-C Questions and Building the Differentiated Vision Match
- Having the Value Conversation Targeting Power and Creating Mutual Plans
- Leveraging Storytelling
- Creating Compelling Content
- Developing Powerful Personas
The Power of an Aligned Revenue Engine
Discover How Kimberly-Clark Professional Transformed Its Marketing Approach
What’s New From ValueSelling
The latest webinars, articles, press, and insights from our teams around the globe.
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
Creating a Positive Company Culture with Dane Espegard
June 13, 2023
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 14, 2023
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
7 Best Practices on Maximizing Performance with Sales Coaching
June 17, 2020