Revenue Tech
ValueCoach AI™
Are your salespeople receiving regular sales coaching?
Can you tie sales coaching to behavior change and revenue?
Nine times out of ten, the answer to those questions is a resounding, No.
When you give each rep their own AI coach, you gain the power to develop top-performing salespeople with personalized, on-demand coaching aligned to your process, buyers and methodology.
Pressing GTM Challenges
Skill-related Problems Holding Your Business Back
Tired of your sales teams missing quota? The most pressing GTM challenges teams face today share one thing in common: They're all skills-based.
Ineffective Prospecting
Sellers struggle to identify the right buyers and engage them with tailored outreach that creates urgency.
Hit or Miss Qualification
Without a standard process and toolset to evaluate leads, reps waste time on the wrong opps.
Inadequate Discovery
Reps treat discovery as a box-checking exercise, failing to uncover crucial buyer challenges.
Inconsistent Differentiation
When sellers can't connect solutions to real business problems, win rates and sales cycle length suffer.
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Challenges
Sales Coaching is the #1 Gap in Most Sales Organizations
Even the most sophisticated sales organizations struggle to methodically develop their reps through targeted sales coaching—the impact is severe.
73% of sellers receive ZERO consistent coaching
Sales managers are responsible for 7-10 direct reports, hitting their number, getting crucial deals across the line, and coaching—the reality is there's no time to coach without assistance.
76% of sellers say they need more coaching
Salespeople want to improve and win—yet most struggle with identifying where to focus their energies. Effective sales coaching gives them the tools they need and increases employee engagement by showcasing your investment in future success.
55% of managers don't know how to coach
Most sales managers are elevated based on their success as individual contributors, not coaching skills. On top of that, many companies don't give them the dedicated training and tools they need to learn how to coach.
It Doesn't Have to Be This Way:
Meet Val, Your AI Sales Coach
Val is ValueCoach AI's personalized sales coach that brings context, clarity and consistency to every rep, every day. The best part? It's designed to integrate seamlessly into existing workflows.

Why It Works
Tailored On-demand Sales Coaching
Val meets sellers where they work to provide personalized coaching that is:
Tailored to Your Business
Val understands your GTM strategy, personas, sales process—and she's a ValueSelling expert.
Tailored to Your Goals
Val works with your salespeople to develop custom goals and learning paths.
Tailored to Your Reps
Val aggregates rep performance and feedback, manager input and data to customize each interaction.
Tailored to Your Performance
Val never coaches in a vacuum—her strategy evolves based on real-world inputs.
What’s New From ValueSelling
The latest webinars, articles, press, and insights from our teams around the globe.
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Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
How to Harness the Power of Strategic PR
May 13, 2025
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Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
Turn PR Into Your Secret Weapon for Market Dominance with Karla Jo Helms
May 13, 2025
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Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
How Data-Driven Content is Revolutionizing B2B Marketing
April 29, 2025

Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
Original Research Is the New SEO Superpower with Becky Lawlor
April 29, 2025