ValueCoach AI™

Are your salespeople receiving regular sales coaching?

Can you tie sales coaching to behavior change and revenue?

Nine times out of ten, the answer to those questions is a resounding, No.

When you give each rep their own AI coach, you gain the power to develop top-performing salespeople with personalized, on-demand coaching aligned to your process, buyers and methodology.

Skill-related Problems Holding Your Business Back

Tired of your sales teams missing quota? The most pressing GTM challenges teams face today share one thing in common: They're all skills-based.
Ineffective Prospecting
Sellers struggle to identify the right buyers and engage them with tailored outreach that creates urgency.
Hit or Miss Qualification
Without a standard process and toolset to evaluate leads, reps waste time on the wrong opps.
Inadequate Discovery
Reps treat discovery as a box-checking exercise, failing to uncover crucial buyer challenges.
Inconsistent Differentiation
When sellers can't connect solutions to real business problems, win rates and sales cycle length suffer.
Photo of frustrated sales manager at desk holding glasses and staring at laptop

Sales Coaching is the #1 Gap in Most Sales Organizations

Even the most sophisticated sales organizations struggle to methodically develop their reps through targeted sales coaching—the impact is severe.  
73% of sellers receive ZERO consistent coaching
Sales managers are responsible for 7-10 direct reports, hitting their number, getting crucial deals across the line, and coaching—the reality is there's no time to coach without assistance.
76% of sellers say they need more coaching
Salespeople want to improve and win—yet most struggle with identifying where to focus their energies. Effective sales coaching gives them the tools they need and increases employee engagement by showcasing your investment in future success.
55% of managers don't know how to coach
Most sales managers are elevated based on their success as individual contributors, not coaching skills. On top of that, many companies don't give them the dedicated training and tools they need to learn how to coach.

It Doesn't Have to Be This Way:
Meet Val, Your AI Sales Coach

Val is ValueCoach AI's personalized sales coach that brings context, clarity and consistency to every rep, every day. The best part? It's designed to integrate seamlessly into existing workflows.
A visualization of ValueCoach AI's integrations, showing ValueCoach in the middle, surrounded by the logos of Salesloft, Salesforce, Outlook, Gong, Slack and Google Calendar

Tailored On-demand Sales Coaching

Val meets sellers where they work to provide personalized coaching that is:
Tailored to Your Business
Val understands your GTM strategy, personas, sales process—and she's a ValueSelling expert.
Tailored to Your Goals
Val works with your salespeople to develop custom goals and learning paths.
Tailored to Your Reps
Val aggregates rep performance and feedback, manager input and data to customize each interaction.
Tailored to Your Performance
Val never coaches in a vacuum—her strategy evolves based on real-world inputs.

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Cover image for the ValueSelling podcast featuring 4 photos of ValueSelling sales experts..
The Playbook for Effective Global Sales Training at Scale
March 24, 2026
Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring
March 24, 2026
Cartoon illustration of two businesswomen in a modern office reviewing sales performance data on a large dashboard screen with charts and graphs.
Creating Urgency in Sales Without Pressuring Buyers
March 17, 2026
A title page for an ebook with a purple background and an image of an AI computer chip in the top right corner.
The Complete Guide to AI in Sales: Tools, Strategies & Best Practices for Revenue Teams
March 12, 2026