The Power of Value Selling book
The Gold Standard to Drive Revenue and Create Customers for Life

The Power of Value Selling

‍The Power of Value Selling is the indispensable guide to forging human-to-human connections, having better business conversations and building buyer confidence – the crucial ingredients to closing sales despite unrelenting uncertainty.

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An image of "The Power of ValueSelling" book against a white, teal and yellow background with 7 award badges from Axiom, Amazon, the Stevie Awards, Porchlight, Lioness and Selling Power
The Power of Value Selling

Praise for The Power of Value Selling

We'e honored to share that "The Power of Value Selling" has won several prestigious awards.
Top Sales Awards: Gold
2023 Gold Winner
Axiom Business Book Awards: Silver
2024 Silver Medalist
The Stevie® Awards: Gold
2024 Sales Book of the Year
Amazon: #1 New Release
#1 New Release in Business Sales & Customer Relations
Porchlight Books: Best Selling Business Book
Best Selling Business Book - September 2023
Selling Power: Highly Recommended Book
Highly Recommended Sales Books 2023
 International Book Awards
 Overall Winner - Business Sales
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“Thomas provides practical advice and real-world examples for today's complex B2B sales environment. An essential read.”

Dale Robinette
Consultant, Vistage Master Chair, Scaling Up Coach

“Simple. Impactful. Relevant. This practical playbook for human-to-human connections will become the standard for customer-obsessed companies.”

Melissa Widner
CEO, Lighter Capital

"Technology permeates all facets of business but how do you sell complex technology? Julie's book shows you how — it is the valuable guide you need to accelerate your sales results."

Dan Holmes
VP Financial Services, Dun & Bradstreet

"A fresh perspective on how modern buyers want to buy. It is a must-read if you're interested in sales training and coaching."

Richard Eldh
Former EVP WW Sales, Gartner, Inc.
Founder Emeritus, SiriusDecisions, Inc.

"The Power of Value Selling makes it easy for your clients, sales team, and company to generate scalable, profitable revenue. It will be one of the best decisions you will ever make."

Tim Marken
Former EVP WW Sales, Gartner, Inc.
Founder Emeritus, SiriusDecisions, Inc.

What Results Can You Expect from The Power of Value Selling?

The ultimate guide for revenue professionals seeking an edge in an AI-saturated world.

Inside you'll discover a repeatable playbook to forging human-to-human connections, having better business conversations and building buyer confidence.
Julie Thomas headshot

Meet the Author

Julie Thomas works with revenue leaders across many industries to help them realize results they never thought possible. She is passionate about guiding revenue organizations through uncertainty and helping them build resilient, engaged teams that drive predictable, sustainable results and create customers for life.

In addition to her role as President and CEO of ValueSelling Associates, Julie is a noted speaker, consultant and author of “ValueSelling: Driving Sales Up One Conversation at a Time” and “The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life,” as well as a contributor to Forbes.com, the Forbes Business Development Council and the LinkedIn Sales Blog. Julie also serves on the advisory board of the eWomenNetwork Foundation Advisory Council and is heavily involved in local charities in the San Diego region.
More about Julie