Value-based Selling: The Approach that Builds Sales Results

Why Value-based Selling, Why Now

To create this special edition, we partnered with Selling Power to interview some of America’s leading sales experts, business leaders, and industry analysts.

We’ve concluded that value-based selling is more than an effective skill set. It is the reflection of a companywide, buyer-focused mindset — a framework for sales success and a framework for any successful communication. After all, to create value for your customer, you must first understand what they value.

This special edition includes:

• Sales prospecting tips for a virtual world
• Lessons from sales enablement leaders
• Interviews with thought leaders from salesforce, forrester, mckinsey and more.
• Ways to improve sales forecast accuracy
• Methods for driving sales methodology adoption across a global sales force
• Sales coaching best practices