Innovate or Stagnate: Lessons from 350 Revenue Executives

Research & eBook

Over the past five years, we interviewed more than 350 sales and marketing executives on our podcast, The B2B Revenue Executive Experience. In that time, the sales profession has seen seismic shifts—from the rise of remote sales to the proliferation of AI to the near continuous shifts in buyer behavior and preferences. Throughout it all, we kept interviewing thought leaders, and one thing stayed constant: We asked every guest two questions:
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- As an executive, you’re a prospect for many sales professionals—what captures your attention and earns time on your calendar?
- If there’s one piece of advice you could share with revenue executives to help them hit or exceed targets, what would it be and why?
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In this ebook, we analyze the responses to those questions, distilling more than 600 game-changing insights into actionable advice for revenue leaders and their teams.

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