Episode 342: The Art of Relationship Generation with Moaaz Nagori

GUEST: Moaaz Nagori, Head of Marketing at ConvergeX Connections

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Traditional lead generation is no longer enough—B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue Executive Experience, host Cory sits down with Moaaz Nagori, Head of Marketing at ConvergeX Connections, to discuss the shift toward relationship-driven marketing. They explore the rise of B2B influencer marketing, the power of micro-events, and how businesses can create meaningful engagement beyond transactional networking.

Moaaz shares best practices for hosting impactful events, measuring the ROI of relationship-building, and balancing short-term wins with long-term growth. His key insight? Only 1-3% of prospects are ready to buy at any time, but nurturing the remaining 97% can unlock major opportunities. Tune in to learn how to move beyond outdated lead-gen tactics and build a marketing strategy for sustainable success.

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Don’t Collect, Connect

In a world driven by numbers, it’s easy to get caught up in the quantity of it all. But Moaaz believes that true value lies in a sales professional’s ability to connect with potential leads, building long-term relationships with them. It is these relationships that, in turn, drive transformational results. In the race between quantity and quality, quality wins, yet again. 

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"I think it's relationship generation rather than just lead generation. It's not just about reaching out for a reply or that demo, but rather reaching out to connect with that person."

 Moaaz Nagori, Head of Marketing, ConvergeX Connections

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Less Is More - Event Marketing Edition 

The phrase “less is more” finds new meaning in the current shift causing ripples in the world of event marketing. Moaaz shines a light on the reasons for this shift, the slowly-realized potential of small to medium sized events and the opportunities they bring to the table. He further emphasizes that events of this kind cater to the trend of personalization - one that’s here to stay.  

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"We've seen a shift towards more of these micro or medium sized events that are more marketing focused. Those are going to be what drives the future of event marketing."

 Moaaz Nagori, Head of Marketing, ConvergeX Connections

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Becoming the Best Sales Person 

A lot goes into being the best sales person you can be. But one non-negotiable is taking the time to get to know your customer. Moaaz reflects on his early days in the industry and highlights the one thing he would pay closer attention to. At the end of the day, customer success drives personal success. 

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"Look deeper into your customer and understand them more. That's what I would tell myself."

 Moaaz Nagori, Head of Marketing, ConvergeX Connections

‍If you’re keen on becoming an industry expert with nuanced insights, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.