Episode 341: Become the CEO of Your Role with Lee Benson

What do playing 1,000 nights in clubs and running a $100M+ business have in common?  According to Lee Benson, everything. In this episode of The B2B Revenue Executive Experience, we sit down with Lee to discuss how the MIND Methodology can align teams, drive growth, and create unprecedented business value.

Lee is a bestselling author, successful entrepreneur, and CEO of Execute to Win (ETW), bringing over three decades of expertise in value creation, leadership, and strategic execution. As the creator of the MIND (Most Important Number and Drivers) Methodology, Lee has transformed numerous organizations by helping them align their actions with core objectives to enhance team performance and drive growth.

His impressive track record includes founding eight companies, most notably growing Able Aerospace into a 500-person operation before executing a successful nine-figure exit to Textron. Beyond his operational success, Lee is a trusted advisor leading CEO mastermind groups and shares his insights through his book "Your Most Important Number" and various media outlets, including The Wall Street Journal, Forbes, CNBC, and Bloomberg.

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The CEO of Your Own Role

Great leadership isn’t just about making decisions - it’s about transparency, shared responsibility, and creating real value at every level. Lee believes that true value creation happens when leaders empower every team member to think like the CEO of their own role. This means fostering material success, emotional energy, and connectedness within the organization.

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“Stop pretending. Don't fake it. Keep it as transparent and open as you possibly can to create as much value as you possibly can.”

Lee Benson, CEO of Execute to Win

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The One Number That Transforms Teams

Every team and function in an organization should have a single, most important number that aligns with overall company value. While businesses track multiple metrics, this one number serves as a guiding light, ensuring every role is designed to create measurable value. Leaders should ask their teams, "How do you create value for the organization?" If the answer is just a job description, there's a missed opportunity. Clarity on this number helps teams stay on track, solve problems faster, and drive meaningful growth.

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“I think about it in this order: outcomes, structure, people. And people are the most important asset.”

Lee Benson, CEO of Execute to Win

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Aligning Teams Around a Singular Focus

The biggest roadblock to success? Lack of alignment at the top. If leadership isn't fully committed to a clear, shared way of creating value, the rest of the organization will struggle to execute. Lee highlights that traditional goal-setting often fails because it focuses on activities rather than meaningful outcomes. Instead, every team should rally around the "most important number," a North Star that keeps everyone accountable and aligned.

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“I would say the single biggest obstacle to this not working is you don't get agreement at the top. So first, we need alignment at the top.”

Lee Benson, CEO of Execute to Win

‍Now that you know why it's important and how to become the CEO of your own role, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.