Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue

GUEST: Marketing Max, Founder of Marty Capital

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While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics.

Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. 

Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience.

Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creative (acquired by Storia), and he has earned more than 200,000 total followers with marketing content on social media.

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The 2K Ad Hack That Changed Everything for Max

Max's journey is a masterclass in turning setbacks into success. After failing his Series 7 exam on Wall Street, he found his niche by helping a med spa client turn $2,000 in ad spending into $20,000 in revenue. The secret? Testing multiple ad creatives at once and focusing on messaging that speaks to what customers truly want. Eventually, Max built a thriving agency that managed campaigns for over 120 companies, ultimately leading to a successful exit.

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“A lot of agencies and brands that are just starting out don't take the time to think about their creatives... Everyone's obsessed with UGC right now. Everyone's obsessed with static. But what is the actual message that you're saying to these people is way more important than the fact that it's a video or the fact that there's a hot person in it.”

Marketing Max, Founder of Marty Capital

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3 Simple Keys to Marketing That Sticks

Marketing success boils down to three key principles: social proof, outcomes, and frequency. Showcase the results your audience can achieve, back it up with compelling proof, and stay top-of-mind by showing up consistently. Frequency is more than about volume; it's about tailoring your message for every stage of the customer journey. When done right, relentless visibility combined with trust and value creates unbeatable momentum.

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“People need to hear or see your brand at least 5 times before deciding if they're going to purchase your product. Now, some studies have put that number closer to 15 because we see a lot more content.”

Marketing Max, Founder of Marty Capital

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Track, Analyze, and Win

If you want to level up your sales and marketing game, track your core funnel metrics monthly. Focus on key indicators like website traffic, call bookings, show-up rates, SQLs, and marketing spending. Use a simple Google sheet to spot trends and bottlenecks over time. Then, block 30 minutes each month to review and refine. This consistent practice ensures you're not just putting out fires but also optimizing for long-term wins.

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“I think show-up rate is the most underrated metric in the sales funnel.”

Marketing Max, Founder of Marty Capital

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Winning the Long Game

Building trust online is all about consistency, authenticity, and playing the long game. Whether you're a sales executive or an individual contributor, prioritize creating and sharing valuable content. Block an hour a week to write posts, hire a ghostwriter if needed, or use a time-tracking tool to see where your efforts really go. Great marketing is about mastering the basics, such as posting regularly, A/B testing, and delivering outcomes-driven content. Invest in the long term, even if it's just a small slice of your time or budget because the ROI on trust and thought leadership compounds over time.

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“Depending on where you're at from a business perspective, you should spend roughly 20% of your resources on long-term strategies and 80% on short-term ones. And then, as you get bigger, that number should be closer to 50/50.”

Marketing Max, Founder of Marty Capital

‍Now that you know Max's marketing secrets, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.