Episode 300: The B2B Revenue Executive Experience's Milestone Celebration with Chad Sanderson

GUEST: Chad Sanderson, Managing Partner at ValueSelling Associates

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Today is a special day for The B2B Revenue Executive Experience.

It is our 300th episode.

And we're celebrating it by exploring the podcast's past, present, and future.

To help us with this today, we have a very special guest - the founder and host of the first 250 episodes of The B2B Revenue Executive Experience podcast, Chad Sanderson.

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How Did Chad Turn a Skeptical Idea into a Thriving Podcast?

Despite initial skepticism, including a hesitant response from his colleague Rick, Chad pursued his idea of starting a podcast, driven by a belief in its potential as a marketing tool and content platform. He envisioned the podcast to cover diverse perspectives across the revenue funnel, with a focus on modern sales and marketing strategies.

Chad's persistence paid off, and the podcast, which was initially expected to last only a few episodes, reached over 250 episodes. His strategy of inviting guests from his prospecting list evolved as the podcast gained traction, leading to a varied lineup of guests, including marketing experts and even a UN ambassador.

“The goal was to create a platform that would bring together the disparate voices across the revenue funnel.”

Chad Sanderson, Managing Partner at ValueSelling Associates

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The True Value of Podcasting

Starting a podcast to generate huge revenue can be misleading. Most podcasts don't become great income sources unless they have unique circumstances like celebrity connections. The real value in podcasting lies in genuine curiosity about others and engaging conversations. Embracing a more human, less scripted approach makes for more natural and enlightening interactions.

Moreover, focusing on the human element and building relationships, rather than sticking rigidly to a format, can make the podcasting experience more enjoyable and rewarding for hosts, guests, and listeners. Remember, it's about broadening your mind and connecting with others, not just chasing profits.

“You really need to go into the podcast like you should in almost any business situation, which is just pure curiosity about other people. There's a machine on the back end that may generate pieces of content that show up in all of these places. But at the end of the day, the value is really us continuing to broaden our minds and then stay on the things that are happening in the market.”

Chad Sanderson, Managing Partner at ValueSelling Associates

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Embracing Change in a High-Tech World

From episodes 1 to 300, the world has experienced significant changes. With the rise of AI, the impact of COVID-19, and the shift to remote working, we've seen a major transformation in the economy and our professional lives. These changes have brought great challenges, especially in managing sales and SDR teams remotely, but also opportunities for those willing to embrace new technologies and adapt to constant change.

Merging AI, robotics, synthetic biology, and quantum computing, the future will favor those who are creative, critical thinkers, and able to maintain their humanity amid technological advancements. It's a time for authenticity, vulnerability, and staying agile in the face of continuous change.

“Some of us have found it even challenging at times to stay on top of everything at the pace that it's moving. I think it was a huge opportunity for those who know how to grasp it or tap into it. And I think having a platform like this podcast will be great for you to pull in some of those experts and figure it all out because I think that's what everybody's trying to do - figure out what the hell's next.”

Chad Sanderson, Managing Partner at ValueSelling Associates

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Bring the Magic of Disney to Your Career

Embrace the Disney World mentality in your professional life. Just like a Disney ride operator who brings excitement to each ride, even after hours of work, you should approach your job with renewed enthusiasm and authenticity every time. It's not about showing up; it's about genuinely engaging, being curious, and interested in others, whether in sales, workshops, or any interactions.

Remember, your authenticity and energy can make or break a deal or a relationship. And if you're feeling burnt out or disengaged, it's okay to take a step back and reevaluate. It's also about being real and vulnerable, which resonates more than a polished image. This human touch will be increasingly vital as AI and tech continue to advance.

“More wisdom is the ability to be real. And to be vulnerable in a way that will allow you to connect with people and even that takes a different level of energy expenditure to maintain that and do that in front of a room full of strangers, whether it be virtual or in person, or to do it in a way that your brand it's not so polished like there are some cracks and crevices.”

Chad Sanderson, Managing Partner at ValueSelling Associates

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Podcasting in the Future

Regarding the future of podcasting and The B2B Revenue Executive Experience, it's clear that embracing evolving technologies and maintaining relevance to the audience is key. Podcasting has shifted from simple setups to high-end studios, mirroring the rise in production quality seen in recent years.

The challenge now is to leverage new tech like virtual reality and AI for creating engaging, interactive content. AI shows promise in filtering key insights and offering bite-sized content that caters to modern attention spans. However, it's critical to balance tech advancement with the human elements, ensuring content remains timely, relevant, and actionable.

“I think AI is gonna be great at helping, as well as creating those sound bites, which isn't gonna help anybody's goldfish attention span. But it will at least hopefully get some bread crumbs out to drive people back. So they have the opportunity to listen to some of the perspectives that you're uncovering on the podcast.”

Chad Sanderson, Managing Partner at ValueSelling Associates

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Now that you've learned all the lessons we've gained from over 300 podcast episodes, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

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