Newsroom
A Leading Global Sales Training Company
Since 1991, thousands of professionals around the world have chosen ValueSelling Associates for customized training, reinforcement and coaching to drive sales results.
July 6, 2023
Build Deeper Connections
International Journal of Sales Transformation | Understanding best practices for a buyer-centric sales approach.
Read More
July 6, 2023
Nine Ways To Overcome Customer Objections And Close The Deal
Forbes Expert Panel | Julie Thomas shares tips on negotiating on terms and deliverables.
Read More
June 30, 2023
RevOps Alone Won’t Fix Bad Sales Calls
Forbes | This article by Julie Thomas discusses the unique connection between RevOps and sales methodology.
Read More
June 27, 2023
How Perceptyx Transformed Its Revenue Engine & Increased ACV By 56%
Demand Gen Report | ValueSelling’s & Perceptyx case study published in the “Case In Point” featured section.
Read More
June 24, 2023
Buyer-Centric Selling Explained: Six Best Practices
CustomerTHINK | Learn how companies can foster alignment on best practices
Read More
May 31, 2023
ValueSelling Associates a Top Sales Training Company for 2023
Times of San Diego | We’re thrilled to make this list 11 years running!Read the full article
Read More
May 25, 2023
15 Biz Dev Leaders Discuss The Impact Of Remote Work On Sales And Marketing
Forbes Expert Panel | Julie Thomas comments on digital social engagement.
Read More
May 22, 2023
Here’s Why These Two Sales Tactics Are Ineffective in Sales Today
SalesFuel | ValueSelling’s CEO Julie Thomas talks about how to best leverage case studies.
Read More
May 19, 2023
How to Conquer Your Phone Anxiety and Close Deals: 11 Expert Tips and Exercises
HubSpot Sales blog | No one likes cold calling. Here are some tips to overcome phone anxiety.
Read More
May 18, 2023
Researching Prospects is Key to Standing Out. Here's How to Do It Right.
LinkedIn Sales Blog | A guide to sales prospecting that covers how to find reliable info, how much time it should take, and how to tailor messages that add value for prospects.
Read More
May 5, 2023
How To Manage No-Decision Prospects And Focus Your Energy To Win
Demand Gen Report | ValueSelling’s & Perceptyx case study published in the “Case In Point” featured section.
Read More
May 3, 2023
Align Revenue Engines to Drive Customer Value; ValueSelling Presentation at Gartner CSO & Sales Leader Conference
Times of San Diego | Learn how ValueSelling participated in this Gartner conference.
Read More
April 28, 2023
Here’s How B2B Salespeople Define Buyer-Centrism
Demand Gen Report | ValueSelling’s & Perceptyx case study published in the “Case In Point” featured section.
Read More
April 27, 2023
Prioritizing Growth In Today's Marketplace Through Strategic Investments
Forbes Expert Panel | Julie Thomas discusses investing in human capital and evolving skillsets.
Read More
April 27, 2023
Beyond the Buzzword: Buyer-centric Sales Strategies From Sales Professionals and L&D Decision-makers
Training Industry | Six best practices to implement a successful buyer-centric sales approach ValueSelling’s CEO, Julie Thomas, shares our latest research results.
Read More
April 20, 2023
Salespeople and leaders differ on key aspects of buyer centricity
International Journal of Sales Transformation | Exploring research around buyer-centric selling.
Read More
April 19, 2023
ValueSelling Associates Welcomes Nicole Hutzul and Expands Canadian Sales Training
Canadian Insider | Nicole Hutzul will expand ValueSelling training in Canada.
Read More
April 18, 2023
Why Sellers Need to Take a Value-Based Approach
CustomerTHINK | How you sell is as important as what you sell.
Read More
March 31, 2023
61% of Sales Leaders To Use a Buyer-Centric Approach—Even if It Makes the Sales Cycle Longer—Because It’s More Effective, According to New Research
SalesTech Star | Learn about the results of our latest research.
Read More
March 30, 2023
15 Tips For Creating Smart Business Development Budget Plans
Forbes Expert Panel | Julie Thomas discusses how to clearly identify your goals.
Read More
March 23, 2023
15 Steps To Take Before Starting A New Business Partnership
Forbes Expert Panel | Julie Thomas gives advice on owning the relationship in a partnership.
Read More
March 2, 2023
2023 Top Sales Training and Enablement Companies
Training Industry | ValueSelling makes the top 20 list for the 14th year.
Read More
February 28, 2023
120 Sales Podcasts for Hungry Sales Professionals: 2023 Edition
Sales Hacker | We’re thrilled that our podcast is included on this list. See us at #9.
Read More
February 6, 2023
12 Tips To Solidify 'Win-Win' Partnerships In Business
Forbes Expert Panel |Julie Thomas explains her approach of understanding what is valuable to your business partner.
Read More
January 31, 2023
ValueSelling Associates Congratulates Clients Named as Finalists in the 2023 Stevie Awards for Sales & Customer Service
SalesTech Star | ValueSelling celebrates client success.
Read More
January 30, 2023
12 Biz Dev Leaders Discuss The Benefits Of Working With PR Agencies
Forbes Expert Panel | Julie Thomas discusses how to establish thought leadership around a brand by leveraging PR.
Read More
January 26, 2023
21 Sales Coaching Tools and Resources to Create a Top-Performing SDR Team
Reply | Article for Sales Development Reps cites ValueSelling research.
Read More
January 19, 2023
Stop Chasing Sales Efficiency and Focus on What Matters Most
Selling Power | Julie Thomas discusses why sales effectiveness empowers salespeople.
Read More
December 28, 2022
Sales Efficiency Isn't Sales Effectiveness. How to Focus Your Team on What Matters.
Three ways sales leaders can build effectiveness, not efficiency, in their team to drive sustainable sales results.
Read More
December 23, 2022
Three Things 2022 Taught Us About Sales
Forbes | Julie Thomas explores the top three challenges sales teams faced in 2022 – and how to overcome them.
Read More
December 16, 2022
ValueSelling Associates Welcomes Gini MacDonald as a Managing Partner
SalesTech Star | Gini MacDonald’s experience in data-driven sales development, management, and training will help expand the company’s sales training and coaching programs.
Read More
December 16, 2022
Eight Overlooked Business Factors That Are Key To Brand Elevation
Reply | Article for Sales Development Reps cites ValueSelling research.
Read More
December 2, 2022
11 Ways Business Teams Can Improve Their Sales Funnel Process
Forbes Expert panel | Julie Thomas discusses how to map your prospect’s buying journey.
Read More
November 29, 2022
Getting Over the Hump: Biz Dev Leaders Discuss Their Biggest Hurdles
Forbes Expert panel | Julie Thomas talks about the impact of The Great Reshuffle.
Read More
November 28, 2022
Too Many Cooks … How a Single Sales Methodology Can Help to Reap Global Benefits
International Journal of Sales Transformation | PJ Nisbet explains how a consistent sales methodology can result in dramatic improvements in global sales performance.
Read More
November 21, 2022
The Value of Coaching to Drive Sales Methodology Adoption
SalesTech Star | Carlos Nouche shares strategies for driving sustainable adoption of your sales methodology.
Read More
November 17, 2022
Eight Emerging Tech Trends Helping Business Leaders Work Efficiently and Stay Connected
Forbes Expert Panel | Julie Thomas suggests engaging in conversational intelligence.
Read More
November 10, 2022
Selling Power Names ValueSelling Associates to its 2022 Top Virtual Sales Training Company List
SalesTech Star | ValueSelling Associates has once again been named a top virtual sales training company.
Read More
November 8, 2022
Three Bad Habits of Salespeople – And How To Break Them
LinkedIn Sales Blog | Be on the lookout for these three bad habits and learn how salespeople can break them.
Read More
October 5, 2022
Small Wins Go a Long Way. Here Are 5 Simple Ways to Appreciate Salespeople
Here are five easy ways to celebrate the right sales behaviors and show employees you value them for the effort they put in day in and day out.
Read More
October 3, 2022
Salespeople Can Always Control These Variables
Forbes | Julie Thomas discusses three variables that are within the control of salespeople.
Read More
September 7, 2022
15 Leaders Share How They Define Sales Enablement
Forbes Expert Panel | How sales enablement can automate, accelerate and amplify sales.
Read More
July 18, 2022
ValueSelling Associates Shares Strategies to Drive Sales Productivity at Sales 3.0 Conference
SalesTech Star | Panel session on “The New Rules for Value Creation.”
Read More
July 18, 2022
It’s Never Too Early To Discuss Renewal Sales
Forbes Council | How can sales leaders fix their “leaky buckets”?
Read More
July 18, 2022
3 Crucial Sales Skills to Brush Up on Before Summer
Forbes Council | An excellent time to work on prospecting discipline.
Read More
July 18, 2022
Is your Potential Sales Candidate Emotionally Intelligent? 7 Questions to Ask.
Forbes Expert Panel | Hiring for a sales role? Julie Thomas discusses the value of resilience in potential salespeople.
Read More
May 31, 2022
Researching Prospects is Key to Standing Out. Here's How to Do It Right.
LinkedIn Sales Blog | A guide to sales prospecting that covers how to find reliable info, how much time it should take, and how to tailor messages that add value for prospects.
Read More
May 12, 2022
Understanding True Value
The International Journal of Sales Transformation | Engage buyers using the basics of value-based selling.
Read More
May 5, 2022
How to Measure the Sales Behaviors that Drive Results
Training Industry |In this episode of the Sales&Marketing Management podcast, ValueSelling President and CEO Julie Thomas discusses the skills that matter most in a virtual selling environment.
Read More
May 5, 2022
The Behaviors and Skills Sales Leaders Care Most About
Sales&Marketing Management |In this episode of the Sales&Marketing Management podcast, ValueSelling President and CEO Julie Thomas discusses the skills that matter most in a virtual selling environment.
Read More
April 29, 2022
How to Use the A-I-M Approach to Prospect More Effectively
LinkedIn Sales Blog |Learn how to use the A-I-M approach in your messaging and build a prospecting cadence to help you be persistent, consistent and leverage the way our brains are wired to generate higher response rates.
Read More
April 18, 2022
3 Ways to Build Credibility, Trustworthiness and Rapport with Buyers – Julie Thomas
Daily Sales Tips |Sales tips on how to build credibility, trustworthiness and rapport with buyers.
Read More
April 14, 2022
How to Warm Up Your Prospecting: It's About Persistence and Variety
LinkedIn Sales Blog | How to make common connections with prospects that turn cold calls into warm calls.
Read More
April 11, 2022
Improve Sales Forecasting Accuracy By Continually Qualifying The Pipeline
Forbes | Accurate and reliable forecasting has the power to transform a sales organization. And it all begins with a framework for ongoing qualification and a common language.
Read More
April 11, 2022
Why Sales Success Goes Beyond Hitting Your Number
SalesTech Star | Measuring both selling behaviors and sales results is critical to determine if a healthy revenue pipeline is on the horizon.
Read More
March 28, 2022
Buyer-First Selling: Ask, Listen, and Diagnose Before You Prescribe
Selling Power | To forge these long-term relationships, your sellers will need to present themselves as credible, authentic, and trustworthy experts who connect on a human level.
Read More
March 25, 2022
14 Key Skills Every Business Leader Needs To Develop
Forbes | To be an effective mover and shaker in the global economy of business development, it takes a humble, open-minded leader to guide a team and build on past success.
Read More
March 24, 2022
Measuring What Matters Most in Sales
Highspot | Research shows remote buying and selling is the preferred way of doing business, and this is expected to continue in the future. However, only 25% of sales organizations are directly measuring virtual sales behaviors that drive sales success.
Read More
March 17, 2022
Here’s How To Build Better Publicity And Brand Awareness Through Community Engagement
Forbes |One of the most powerful ways a business leader can elevate their company brand is to let customers share their personal experiences.
Read More
March 9, 2022
Don't Jeopardize The Business: 11 Ways To Manage Industry Regulations
Forbes | Julie Thomas shares tips for staying on top of regulatory issues.
Read More
March 2, 2022
13 Myths About Globalizing A Business
Forbes | There is no cookie-cutter approach on the path to international business success, but there are 13 misconceptions to avoid.
Read More
March 2, 2022
Overcoming Your Sales Team's Discomfort With Prospecting
Forbes | If you want to overcome your sales team’s discomfort with prospecting, you’ll need to diagnose the problem before you prescribe.
Read More
March 2, 2022
Successfully Engaging with Customers at Each Stage of the Buying Cycle
CustomerThink |The research reveals the sales behaviors that matter most during virtual interactions at each stage of the buyer journey.
Read More
February 28, 2022
How Coaching and Development Drives Sales Growth
Sales & Marketing Management | Investing in sales coaching pays off.
Read More
February 25, 2022
Soft Skills Remain Critical in B2B’s Virtual Selling World
Marketing Charts | Establishing trust and developing a rapport with customers are essential skills.
Read More
February 9, 2022
2022 Top Sales Training and Enablement Companies
Training Industry|Our list is based on a thorough analysis of the capabilities, experience, and expertise of sales training and enablement providers.
Read More
February 9, 2022
In Sales, Diagnose Before You Prescribe
Forbes | In the age of virtual selling, sales professionals must maximize every communication opportunity.
Read More
February 9, 2022
Training Industry Names ValueSelling Associates a Top 20 Sales Training Company for the 13th Consecutive Year
SalesTech Series | Innovation, geographic reach and timely measurable results are key attributes for ValueSelling Associates’ success
Read More
February 3, 2022
3 Types of Questions That Help You Better Connect With Buyers
LinkedIn Sales Blog|Raise the quality of conversations with prospective buyers and advance more quickly from salutations to contract signatures – even when selling online.
Read More
January 18, 2022
How Business Leaders Can Better Understand Their CEOs
Forbes|Fourteen experts share strategies for fellow business development leaders looking to better understand and support the goals of their C-level executives.
Read More
January 7, 2022
Create A More Effective Sales Plan For The New Year
Forbes|Formulating a strong sales plan for 2022 and 2023 will include the right mix of both leading and lagging indicators.
Read More
January 6, 2022
5 Inside Sales Lessons Outside Sales Can Use to Succeed at Virtual Sales
LinkedIn Sales Blog |Five ways B2B sales reps can succeed in today’s work-from-home sales environment using lessons from inside sales reps.
Read More
November 23, 2021
The Skills Sales Leaders Care Most About – And How to Measure The Whole Recipe For Sales Training Success
LinkedIn Sales Blog |Discover the critical sales behaviors needed for success in a virtual selling environment, and how to measure them.
Read More
November 22, 2021
The Whole Recipe For Sales Training Success
Forbes |Ultimately, each stage of the sales cycle is an opportunity for sales professionals to establish and build credibility, trust and rapport with customers.
Read More
November 5, 2021
15 Ways To Get Employees And Clients Excited About The Latest ‘Launch’
Forbes | 15 experts offer their advice on creating excitement around a launch.
Read More
November 5, 2021
Selling Power Honors ValueSelling Associates as a Top 20 Virtual Sales Training Company in 2021
SalesTech Star | ValueSelling Associates chosen as Top 20 Virtual Sales Training Company in 2021.
Read More
October 28, 2021
How Successful Companies Approached Sales Training During the Pandemic
LinkedIn Sales Blog |Three sales training secrets of high-growth companies.
Read More
October 19, 2021
Three Keys To Hitting Your Sales Number In The Fourth Quarter — And The First
Forbes | In Q4, many sales leaders make the mistake of waiting too late to course-correct. To set your team up for a strong finish, you need to put a plan in action now — not in late November.
Read More
September 29, 2021
Scary Stuff: The “P” Word…Price
LinkedIn Sales Blog |This post shares techniques to understand what the buyer values, various levers you can use to demonstrate value along the way, and three strategies for when you need to negotiate price.
Read More
September 27, 2021
Three Ways Sales Leaders Can Build A Culture Of Continuous Learning
Forbes | What do sales training and artisanal ice cream have in common?
Read More
September 20, 2021
Does Your Sales Team Have Enough Pipeline to Make Quota?
Selling Power |In this article, you'll learn a strategic prospecting strategy that separates the shoppers from the buyers.
Read More
September 13, 2021
15 Key Transitional Steps To Take When Digitizing Your Business Model
Forbes |In this article, 15 experts offer their best tips to help leaders execute a smooth, seamless transition to a digital model.
Read More
August 13, 2021
How to Sell to C-level Executives
LinkedIn Sales Blog |If you want to talk to a C-level executive, you have to think like a C-level executive and get to know their business.
Read More
August 13, 2021
How Sales Leaders Can Approach Coaching To Close
Forbes | To increase close rates, sales leaders must think like a physician.
Read More
July 28, 2021
5 Ways to Make Objection Handling Your Super Power
LinkedIn Sales Blog | The most common types of sales objections and proven techniques to help you manage the conversation with your prospects without breaking a sweat.
Read More
July 22, 2021
How to Retain Top Talent and Drive Productivity with Sales Training
Selling Power |Nothing pays off quicker than customized and actionable sales training.
Read More
July 21, 2021
15 Strategic Ways To Ensure Your Business Is Adaptable
Forbes | In this article, 15 members of the Forbes Business Development Council share strategies for fortifying a business against obstacles.
Read More
July 13, 2021
How To Coach Your Sales Teams Through Rejection And Objection
Forbes | The most effective salespeople have the shortest memory.
Read More
June 28, 2021
15 Ways To Handle Customer Objections
Forbes |To help sales reps ease the concerns of potential customers, the members of Forbes Business Development Council offer advice on practical ways to deal with objections without losing the sale.
Read More
June 15, 2021
How Top Sales Reps Rise Above the Rest
Highspot |Learn what top sales performers do differently to consistently exceed expectations and crush their quota.
Read More
June 11, 2021
It’s Time To Put The Professional Back In Sales Pro
Forbes |Sellers must harness the power of authenticity – especially when selling to the C-suite.
Read More
June 8, 2021
15 Strategies For Monitoring And Addressing Customer 'Health'
Forbes Expert Panel | Julie Thomas shares her tips on customer health.
Read More
June 2, 2021
Improve Your Sales Outcomes by Letting Go of Deals
LinkedIn Sales Blog |How letting go of low-potential deals improves your odds of closing real deals.
Read More
May 25, 2021
7 Winning Sales Habits of Top Performers
LinkedIn Sales Blog |Research uncovers the 7 mindsets, attributes and habits that separate top sales performers from the rest of the pack.
Read More
May 20, 2021
3 Ways to Propel Sales Growth During a Crisis
Sales & Marketing Management |Here are 3 ways to grow your business in the face of an economic downturn.
Read More
May 18, 2021
[New Data] 7 Actionable Habits of Top Sales Performers
HubSpot |The findings revealed that these habits are a combination of learned skills and inherent traits and set the best salespeople apart from the middle-of-the-pack reps.
Read More
May 10, 2021
To Hit Quota, Build Authentic Relationships
Forbes | What makes high performers tick? Our latest research examines what sets high-performing salespeople apart from the pack
Read More
May 7, 2021
Desire, Drive, and Discipline Set Top Sales Performers Apart
Selling Power | Julie Thomas defines the criteria you can use to hire and develop more top sellers.
Read More
May 7, 2021
Flourish or Flounder? Soft Skills Make the Difference in Sales
Highspot | Explore why some companies had a banner sales year while others fumbled during the COVID-19 pandemic.
Read More
April 23, 2021
Creating a Customer-Centric Culture
LinkedIn Sales Blog |Buyer-first or customer-centric selling is more than a philosophy, it’s a practice.
Read More