Game On: How To Build an Effective Playbook

Listen to this complimentary webinar hosted by Su Askew. Su explains how leveraging the ValueSelling Framework® to create an effective playbook that will help your organization come together to exceed sales targets.

What You'll Learn:

• The value a playbook brings to your sales team
• Key steps to building an effective playbook
• How to integrate the Value Buying Process™ into your playbook
• 5 tactics to engage in more value-based conversations
• The importance of coaching and why it's an ongoing process