Beat the Competition: Differentiate on Value

In this complimentary one-hour webinar, ValueSelling Associate, Natalie Pitchford, will share how to get a prospect or customer’s attention by proactively differentiating the need for and the value of your solution over the competition.

What you’ll learn:

• Why being different is not enough
• 4 categories to differentiate your product or service
• How to expand your differentiation beyond product capabilities
• How to uncover the value associated with your differentiators
• How to compete on value, not price

How You'll Benefit:

• Improve your ability to differentiate a solution
• Lock out your competition
• Eliminate the need to differentiate on price