George Kavanagh, a founding associate at ValueSelling Associates the creators of the ValueSelling Framework. Some of his clients include: ABB, Alcor Scientific, Alere, Autodesk, Asset Control, DiaSorin, DoubleClick, eXelate, Fresenius Kidney Care, FreeWheel, Glam Media, Google, IQGeo, Johnston Paper, Kargo, Mentor Graphics, Orange Bus. Services, Pactech Packaging, Performics, Responsys, Rexel, SKF, SunGard Data Systems, Thermo Fisher Scientific, Tribal Fusion, Visible Measures, Werfen, YouTube and Zeller Corporation. He has trained over 24,000 people in executive, sales management, sales professionals, marketing, personnel and indirect channel roles in the ValueSelling process.

George has a proven track record of success at all levels of sales and sales management. Prior to joining ValueSelling Associates in 1996 he was a senior executive for Harris Corporation, where he successfully implemented and reinforced the Value Selling process within his division since 1992. Under his direction, a new sales model based on the ValueSelling process was implemented and sales for the division increased by over 35%. George Kavanagh also achieved top revenue producer honors as a salesman, district and regional manager and as Vice President of North America Sales. In 1993 he was promoted to Vice President of Worldwide Sales & European Operations. He was responsible for profit & loss for an organization that included marketing and direct sales based in the UK, with subsidiaries in France, Germany, Sweden and Italy, and for building an indirect channel that included Value Added Resellers in 16 countries.

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