Cory Cotten-Potter is a digital marketing strategist who believes that complex B2B concepts can be distilled into inspiring narratives and campaigns that help build buyer confidence and create customers for life. With 10+ years of experience in education, publishing and marketing, Cory currently serves as ValueSelling’s Director of Digital Marketing & Enablement.

He began his career in higher education, with an emphasis on writing center administration. During this time, he built bridges between the Liberal Arts colleges and STEM colleges and nurtured relationships with ESL/ELL learner communities – leading to improved student outcomes and retention, as well as writing-center system utilization numbers. Before joining ValueSelling, he ran social media teams for a Denver-based agency, driving sustainable growth for industry-leading brands in the automotive, CPG and tech industries.

A graduate of St. John’s College with a double major in the History of Math/Science and Philosophy and double minors in Classical Studies and Comparative Literature, he also holds an MFA in Creative Writing from Colorado State University. Outside of the office, he enjoys hiking in Colorado’s Front Range, rebuilding vintage cars and dedicating time to ongoing art projects.