Bernie McNeill is a seasoned sales leader with more than 30 years of experience in the SaaS and CPG industries. His career is marked by a history of award-winning achievements, consistently driving revenue growth and building high-performance sales teams. Bernie’s success is deeply rooted in his unwavering commitment to clients, emphasizing a philosophy centered on “Expert Helping Skills,” which includes problem definition, action planning and goal development.

Bernie's consulting expertise spans a wide array of industries, including banking, finance, telecommunications, mining, large-scale retail, utilities, eCommerce, healthcare, food services and government. This breadth of experience has equipped him with a unique ability to understand and address the distinct challenges of organizations both large and small.

While Bernie has mastered numerous sales methodologies, he chose to join ValueSelling Associates as a Managing Partner because of its focus on simplicity and repeatability, and its track record of driving sustainable revenue results for clients. His passion for guiding organizations in developing growth strategies that foster consistent, client-centered sales effectiveness informs his approach to sales leadership. Bernie empowers teams by focusing on their most pressing challenges and fostering a collaborative path to success.

Bernie holds a Bachelor of Business Administration from Athabasca University and an MBA from Edinburgh Business School. Outside of his professional life, Bernie enjoys golfing, hockey, cycling and playing the guitar. Bernie is a proud father of three: Megan, David, Mark.

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