Expert Tips & Actionable Insights

Advertising is an industry seeing a lot of change recently. Yet, ROI from advertising is one of the easiest ways to get traction. Especially, when you advertise on LinkedIn.

Authority marketing can separate you from competitors, drive revenue and turn you into a niche celebrity. But for many salespeople, it’s a struggle with where to start and how to get it done.

There’s a piece of folksy, conventional wisdom everyone knows. It states: If it ain’t broke, don’t fix it.

Loyalty is a critical component of any business.

AI is a hot topic these days. Whether it’s in an incoherent tech-startup pitch or ominous warnings from scientists about a techno-dystopian future, everyone seems to be talking about it.

Sales training has long been viewed as a necessary evil, lacking a major component to success: negotiation training.

Tod Caflisch has been in pro sports IT for almost 30 years, so he’s seen the incredible transformation in the fan experience at sports venues.

At some point, every company has to consider what type of a sales team they will use. Outsourcing sales can benefit companies by not only improving ROI, but by providing a core competency in something that a business might not have.

“Revenue should not be your leading indicator.” Come again?

Founders and CEOs often expect immediate results from new sales teams and employees. But that isn’t always realistic, or sustainable. To find out why, we sat down with Jacob Baadsgaard, CEO of Disruptive Advertising, a team-enabled agency that uses analytics and data to help clients grow their businesses, leveraging platforms like Google and Facebook.

Authenticity is one of the biggest challenges for salespeople in a profession that’s so laden with rejection that many fear it. Yet, authenticity is what separates the sales reps from the sales professionals and it’s what buyers want.

Everybody’s got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free.

The power of public speaking should be an integral part of your sales and marketing strategy. Being a compelling speaker can position you as a thought leader and lead to more closed deals.

The industry of sales training has been revolutionized by the idea of prescriptive training.

When you look at your best prospects and customers, they should be just as distinctive as zebras.

You’ve no doubt heard the phrase “content is king,” but content alone is never enough. To be a successful content marketer, especially in the B2B world, you need to be plugged in to the sales side of things, and vice versa.

Good coaching empowers individuals, inspires teams and drives results. But it’s often undervalued because it’s not always accessible and its importance may not be obvious.

One of the biggest choke points in companies is often not the sales reps.

The internet has permanently changed the sales experience in brick-and-mortar stores.

Lots of companies are trying to map customer journeys across channels, but that may be unnecessary.

Coaching is a critical component for the success of any sales organization. That’s why we often push front line managers to focus on coaching.

The term “sales enablement,” is thrown around a lot and can mean different things to different sales professionals. We sat down with Paul Bickford, Denver Chapter President of the Sales Enablement Society, to discuss what sales enablement is, why it’s effective and how it can be leveraged as a resource.

Most people, if they had zero clients, would throw in the towel.

The path to leadership is broken. We spend so little time developing leaders.

There’s a very fine line between success and failure. How do you ensure that you’re on the right side of it?

Your mother was wrong. You are not as unique as you think you are, and Chris Orlob, Senior Director of Product Marketing for Gong.io, which increases sales through science, can prove it.

“The more complex you make the sale, the less success you’re going to have.”

Ask ten different people what makes an ultra high performer, or A player, so effective, and chances are you’ll get ten different answers. That’s why leveraging a sales performance framework is so important, because it allows you to organize and maintain success not just at the individual level, but across the organization as a whole.

There are those out there who don’t understand the difference between a sales process, a true framework, and more tactical types of training.

Sales is tough. It’s not an easy thing to figure out for any company. Especially, when that company is a MarTech company that is growing faster than they can implement systems.

We’ve all listened to them. But, how do you get your target audience to choose the right ones to listen to–yours? What secret sauce can you add to make it more alluring than the rest?

In the digital era, customer engagement is a top priority for businesses across industries.With the rise of technology, customers have more information and choices at their fingertips than ever before.

AI has emerged as a game-changer in various industries, and sales is no exception.With its ability to analyze vast amounts of data, automate repetitive tasks, and provide valuable insights, AI has the potential to revolutionize the sales process.

Sales compensation is a sensitive topic for many.When it comes to money, things get tricky.Yet it’s critical to bring themes, such as an effective sales compensation plan determining the success of your business, into discussion.

More sales, more revenue.Every business wants that.Sometimes, your numbers seem like they’re getting stuck in the same place.

Pursuing greater revenue is a universal goal, correct?Absolutely. In the competitive arena of today’s business world, one crucial element contributing to corporate success, driving revenue, and ensuring sustained customer satisfaction is the seamless integration of sales, marketing, and customer success teams.

In today’s rapidly evolving business landscape, security compliance has become a critical concern for organizations of all sizes.

In today’s bustling business world, making a mark in the market and boosting revenue is perpetually challenging.With so many things trying to grab people’s attention, consumers are growing more selective about where they invest their money.

In the dynamic landscape of modern business, embracing data-driven practices has become paramount for companies aiming to thrive in their revenue operations. The significance of such practices derives from their ability to offer invaluable insights into customer behavior, market trends, and other crucial factors that foster business growth and success.

In today’s cutthroat business landscape, companies need to have a well-coordinated and efficient go-to-market strategy. This includes everything from making the product to marketing it.

When it comes to sales enablement, many sales leaders expect immediate and exceptional results. However, this is not a realistic expectation.Effective sales enablement requires consistency, patience, and time. By improving just 1% each day, we can see a significant impact over time.

Building strong relationships with customers is crucial for long-term success. Gone are the days when salespeople could solely rely on product knowledge and persuasive tactics to seal deals.

With over 900 million users, LinkedIn has become a powerful tool for lead generation that offers an unparalleled opportunity to connect with professionals across industries and generate high-quality leads for your business.

Is fear influencing your career? Are you focusing on your customers’ problems instead of providing solutions?

GUEST: Dorene Rettas, Managing Director of Cyber Security Hub

GUEST: Harry Maziar, author of Story Selling: Sage Advice and Common Sense About Sales and Success

GUEST: Terry Lammers, Author | Co-Founder and Managing Member of Innovative Business Advisors

The impact of AI on sales and marketing is a pressing topic for many today, yet there is a lack of true clarity around what artificial intelligence really means in general and varied perspectives in our field specifically.

Do you want your future filled with your industry’s equivalent of Super Bowl rings? Then you better stop managing your people and start coaching them instead.

Every company wants to be great. But a select few companies have what it takes, or more importantly, are willing to do what it takes to truly achieve greatness.

When was the last time you really laughed at work? I mean genuine laughter.

With or without a pandemic, today’s world runs on video.

Understanding the different culture types on your team is the key to improving productivity.

The challenges of balancing work and personal life are . . . challenging.

Empathy in sales has become a popular topic in recent years. Yes, it’s good to understand the emotional state-of-mind your prospect is coming from. It’s also useful to realize how their situation and challenges are affecting their decision-making.

In Juliana Slye’s long career throughout the private and public sectors, two things have stuck with her more than anything:

The sale is going well – you may think you know where it’s going. Then suddenly things start falling apart. “I need to take this to my boss.” It’s a phrase we dread hearing, yet are all too familiar with in the world of sales. So how can we combat chaos?

There is power in transparency in every aspect of your business. Having a culture of transparency is a valuable tool in equipping your reps, engaging your potential buyers, and creating an environment where value-adding methodology flourishes.

Dynamic industries – those that have gone through significant changes in recent years – have faced a unique set of challenges in sales and product development. FUJIFILM North America Corporation, is one of them. Their Imaging Division, which has historically been a B2B sales and marketing organization, has shifted to become a product development organization.

The journey to compliance with recent privacy acts proves to be one of increasing complexity.

Are you looking for ways to become a better leader, develop more effective business cultures, and increase the impact of your teams and the results they produce?

You’ve seen plenty of companies focused on pushing sales organizations hard to generate more revenue. There’s often a focus inside companies to get more out of the salespeople they have.

B2B companies are missing out on a huge opportunity.They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients.

Change is inevitable. Whether you’re working for a small business, or a company of forty thousand people, at some point you’re going to go through some sort of major organizational change.

Everybody wants more leads… And when it comes to getting more leads, content is king.

Everyone loves throwing around the word “experience.” Buyer, employee, customer, insert-anything-here experience … Is it a platitude?

We wanted to kick off 2018 by talking about something on the top of everybody’s mind as they plan out the new year – prospecting. Time and time again, prospecting is ranked as the highest priority among sales professionals.

There’s a lot of talk out there about how to understand value from the buyer’s perspective. New companies are trying to engage with prospective clients in ways that provide them value instead of just showing the value the company thinks it has.

Before you send that email – ask yourself, “Am I being authentic?”

You’d probably rate the importance of a sales presentation at 10/10.

Developing a more meaningful experience for your customers takes more than just first-party data. Imagine if you could uncover more pieces of the puzzle to create a holistic CX.

There are new tools out there to help sales reps cut down the amount of time it takes to find the right content, organize it and put it into a pitch that is going to be compelling and move a sales cycle forward.

Often discussed but rarely understood, Account-Based Sales (ABS) and Marketing (ABM) are the buzzwords of the industry. How has this new approach changed B2B Sales?

Sales professionals are interested in making their deals larger, increasing the revenue gains and hitting quota with fewer deals. The challenge – few know how to consistently accomplish this. There are tactics and approaches which have proven effective and continue to be table steaks for sales professionals selling today.

Sales and hustle are often considered synonymous, but that’s not always a good thing.

Sales is a rollercoaster profession – everyone who’s been doing it for a long time knows there’s days where you feel like you’re on a treadmill going nowhere.

“How do you plan to maximize your income?” We get asked this question a lot by sales leaders and coaches.

A few weeks ago we discussed five things that make a great comp plan. It’s still early in the year and comp plans are a hot topic. Many sales reps don’t believe they can negotiate their comp plans, but that’s not always true.

With the onslaught of artificial intelligence and new technologies impacting the sales profession, the question is often asked: “Will people still be relevant?” It’s generally agreed that yes, salespeople will still be needed – at least those that are the A players.

Demos play a critical role in every sales process. Oftentimes, just being prepared to give a demo isn’t enough. Sales professionals need to be mindful of other factors besides knowing their products to have their demo be a success.

Sales Managers are often faced with ever-increasing challenges, only one of which is making sure the team is delivering the results the company demands. Working to understand their perspective, we are diving in to identify five key things sales reps should be aware of in order to be not only an A-player, but a valued member of the team.

It’s the beginning of the year and companies are beginning to roll out new comp plans. For salespeople, especially ultra high performers, comp plans are one of the primary motivators for structuring out the year and harnessing focus.

It’s common for sales professionals to move around a lot. In fact, the average tenure of a sales executive is just 18 months.

While curiosity may have killed the cat, it also helped the sales rep close the deal … Successful sales professionals are curious by nature. They are interested in learning about their prospect’s business, their circumstances, challenges, and the situations in which they find themselves. When sales reps authentically engage with a human-to-human connection, they are much more effective than reps who only focus on presenting and pitching their solution.

There are times when sales reps identify opportunities that, for whatever reason, they just can’t win.

How do you have a conversation with a prospect that focuses on value, rather than the “P” word – price? We all understand that price will be a consideration when making a purchase, but when you compete solely on price, you’ve pigeon-holed your offering as a commodity. The first step to competing on value is to make sure your solution is differentiated in the buyer’s mind.

Renewals, especially when it comes to the “as a service” business model. After all, we’re living in a subscription-based world. A friend of mine just had a baby, and she gets her baby food via subscription. That’s how I get my multi-vitamins. We even have an associate who’s wild about a sock subscription service!

It’s time to get back to basics. That means developing the sales prospecting techniques to reliably fill the pipeline with qualified opportunities. Here’s a real-world example of what I’m talking about.

When it comes to digital experiences, B2B buyers are drifting through a sea of sameness. In his opening keynote for the recent Gartner CSO & Sales Leader Conference, Brent Adamson shared a shocking statistic: 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. Yikes.

Pitch verb; gerund or present participle: pitching to throw or fling roughly or casually. “He crumpled the can and threw it into the alley.” By definition, “pitching” is done without care and often ends with a lackluster result. While the definition we use in sales may be more targeted, the outcome is the same.

As many of you know, our headquarters is in Southern California — an area famed for its breathtaking coastline, beautiful beaches, fantastic restaurants and traffic, lots of it.

When you hear the word negotiation, what comes to mind? It likely conjures images of your CRM, a ring light shining in your eyes, a giant cup of cold brew and a computer monitor covered in sticky notes. Your palms might even start to sweat a little at the thought — and that’s only natural.

’Tis the season of the double-edged sword. On the one hand, it’s exciting to look forward to the holiday season. On the other, the end of the quarter and the year loom large, with the finish line already in sight.

What better way to kick off winter in the northern hemisphere than with something a little tropical? Specifically, a tropical thought experiment. Now, I know it’s not as exciting as the giveaway for an all-expenses-paid trip to some exotic locale that you were hoping for — but stick with me.

How do I be me virtually? Sure, if you’re a remote worker who has one weekly stand-up on Zoom, you may be tempted to laugh that question off. For sales professionals, it’s another story.

Think back to the last time you shared a meal with a good friend. You likely recall the restaurant and the food, the little sensory details like the man smoking the cigar across the street or the squawking birds in the background.

You’re scrolling through your LinkedIn feed when you receive a request to connect from an account executive. They recently saw you speak at a sales conference, and your talk resonated with them — seems harmless enough.

Accurate and reliable forecasting will transform a sales organization. When it comes to a process as vital as this, you would assume there’s no room for guesswork — but the reality plays out differently:

I attended the Sales 3.0 Conference in Philly last week, where many of the talks had a shocking theme running through them: Discovery is dead. The premise was that buyers hate it. They view sales discovery calls as an annoyance — a roadblock to the demos and nuanced answers they crave from vendors.