Create a Powerful Marketing Ecosystem

Picture this: marketing and sales working hand in hand, seamlessly aligned like a well-oiled machine, driving business towards remarkable success.

But how do you achieve this alliance?

It's all about creating a marketing ecosystem that understands your target audience and engages them at every step of their journey.

To unveil the secrets behind building such a robust system, we discuss with Ben Sturtevant, Co-Founder and CEO of Elite360.

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Step-by-Step Guide to Building a Robust Marketing Ecosystem

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1. Understand Your Target Audience

To kickstart your journey towards a formidable marketing ecosystem, Ben highlights the importance of understanding your target audience at a deep level.

This is more than knowing your demographics; it's about unraveling their deeper needs and emotional triggers.

Ben advocated for what he terms "ethical manipulation," a strategy that entails leveraging your understanding of your audience's desires to responsibly guide them towards your services.

"If you genuinely believe in what you have to offer, that you can genuinely help someone and help them in any aspect of their life, whether it's their business or their personal life, you have an ethical obligation to get them to see what you have to offer. So that's what ethical manipulation is all about. And that's what marketing is. It's getting people's attention. Marketing is lead generation."

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2. Choose the Right Social Media Platforms

Digital and social media platforms are almost synonymous. That's the reality; social media platforms are key for engaging with your audience.

However, it's essential to identify the right channels where your ideal clients are most active.

Whether it's Instagram for the younger demographic or LinkedIn for professionals, understanding your audience's preferences is key.

"There are so many different places that people can go. But the key result with people who are just starting out, who are newer, really needs to be direct to consumer-like direct response. They need to go directly to their target audiences and initiate conversation. And I know that's uncomfortable for a lot of businesses."

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3. Leverage the Power of Consistency and Automation

Consistency is the cornerstone of successful marketing and sales efforts. Without it, campaigns falter, and potential leads slip through the cracks.

Here, automation emerges as a powerful tool for maintaining this consistency, particularly for small business owners juggling multiple roles.

Ben underscores the significance of follow-ups, highlighting that a significant portion of sales often stems from consistent, automated contact.

Start with simple email automation and gradually incorporate personalized tactics like SMS and voicemail drops to ensure that no lead goes untouched.

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4. Scale Your Business with Smart Budgeting and Effective Touchpoints

As your business grows, scaling your marketing efforts becomes critical.

Ben recommends starting with a manageable budget for foundational tools and gradually increasing investments as your business expands.

Allocate your resources towards consistent ad and lead generation strategies to compete at a higher level and reach a broader audience.

‍Now that you know how to build a marketing ecosystem that aligns with the sales process, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.