The Power of Human-to-Human Connection in B2B Sales

Customer Think | Julie Thomas. Last month, my latest book, The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, won the Business Sales category in the 2024 International Book Awards. This is the eighth award the book has received since its publication last September, and I am incredibly humbled by this recognition and the feedback I’ve received from readers. However, it wasn’t always smooth sailing.