Foundational Workshop

ValueSelling for Marketing Pros

ValueSelling for Marketing Pros teaches marketing to leverage the same methodology as sales – complete with the additional tools and techniques they need to showcase the unique value your company brings to the market. Equipped with these tools, marketing teams will increase top-of-funnel activity, build brand trust and improve the customer experience.

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PDF Downloads

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ValueSelling for Marketing Pros

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4-Step Guide to Measuring Sales Enablement Impact

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4-Step Guide to Measuring Sales Enablement Impact

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ValueSelling for Marketing Pros (Infographic)

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ValueSelling for Marketing Pros (Infographic)

Develop the skills to:

Drive Alignment

Eliminate product-centric marketing motions and align your revenue engine with a common language and framework.

Increased Brand Trust

The buyer doesn't want to be "handed off." When sales and marketing speak the same language, your CX and brand loyalty improve.

Customer-centric Messaging

Drive differentiation and urgency with messaging that speaks directly to a buyer's most pressing business issues.

Improved Campaigns

Connecting your unique solutions to a prospect's urgent business issues creates high-quality marketing campaigns.

Higher MQL Conversions

When your revenue engine is aligned with a common framework, teams share insights more efficiently and drive more actionable leads.

Assets to Prompt Engagement

Give sales teams collateral aligned to the ValueSelling Framework® to create a consistent CX and speed time to close.

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How It Works

ValueSelling & Kimberly-Clark Professional Accelerated Exponential Growth

Based on the proven ValueSelling Framework®, ValueSelling for Marketing Pros helped Kimberly-Clark Professional’s marketing teams to support revenue growth by improving marketing-influenced pipeline, increasing leads and delivering positive ROMI.

A global rollout coupled with ten consulting touchpoints led to sustainable and impressive growth:

Seller Confidence

15% average increase in seller confidence of marketing materials

Ad Campaigns

186% increase in click-through-rates (CTR) on ad campaigns

Tradeshows

234% increase in leads from tradeshows

Deal Size

292% increase in deal size when ValueSelling applied

Download the ValueSelling for Marketing Pros Infographic

Sales/Marketing Alignment Generates 32% Higher Revenue, 36% More Customers and 38% Higher Win Rates (Aberdeen Group)

Building on the foundation of The ValueSelling Framework®, ValueSelling for Marketing Pros begins with a virtual event, "Why Change, Why Now," to level-set goals. Next, participants enroll in eValueSelling Fundamentals®, our e-learning course that covers the fundamentals of ValueSelling. Then comes a two-day instructor-led workshop (or four half-days, if conducted virtually), customized to include a deep dive into either content assessment and/or persona creation/enhancement. Topics include:

Reviewing the ValueSelling Framework
Using O-P-C Questions and Building the Differentiated Vision Match
Having the Value Conversation Targeting Power and Creating Mutual Plans
Leveraging Storytelling
Creating Compelling Content
Developing Powerful Personas

Download the ValueSelling for Marketing Pros Flyer

Image of employees looking at funny sticky notes.

The Power of an Aligned Revenue Engine

Discover How Kimberly-Clark Professional Transformed Its Marketing Approach

“Triple your investment in training and incorporate the methodology across your organization. It works better when the entire company understands how to approach a consultative sale.”

VP, Sales & Marketing

Services

“Their methodology proved very valuable to uncover and capture value for customers and for us.”

VP LATAM

Food & Nutrition, Manufacturing

“The framework creates an easy to understand, clearly defined vocabulary that allows for seamless transition from Suspect to MQL to Closed Won to Value Realized.”

VP of Sales

Services

“ValueSelling = increased hit rate on won deals.”

CEO

Manufacturing

“ValueSelling is the simplest, yet most powerful and relevant, B2B sales process I have worked with.”

Senior Vice President

Global Retail Sales and Field Operations, Retail

“ValueSelling works.”

VP, Sales & Marketing

Services